Joanna Hsu is a creative based in LA.
Joanna Hsu is a creative based in LA.
Campaign creative direction for sweetgreen’s sweetgreen in schools food education program — including branding, illustration, art direction, photoshoot production, styling, digital e-mail marketing, website and paid advertisement.
To create lasting impact and improvement in the world of school lunch, sweetgreen launched sweetgreen in schools, a multi-year and multi-channel program that seeks to make food education engaging and real food accessible. We partnered with FoodCorps (a leader in in-classroom food education), and provided $1 million in funding to reimagine school lunch and build content that brings school lunch issues from the lunchline to the frontlines of the cultural conscious. I directed and designed every touchpoint with a focus on the brand’s core values.
