Joanna Hsu is a creative based in LA.
Joanna Hsu is a creative based in LA.
In September 2020, sweetgreen launched collections, a customized experience featuring recommendations unique to each guest based on preferences, seasonal offerings, dietary restrictions, and encouraging customers to discover new options with every visit. With that we launched Eat Like a Chef collection, tapping a few favorite chefs to share their sg concoctions.
The campaign was amplified through digital advertising, IGTV video, Facebook and Instagram advertising. All creative was shot virtually through Google Hangouts and FaceTime.
Role — Creative Director
